While I have many doubts about Google+, I believe it is a very important part of online marketing media mix. Maybe not very effective as a platform (especially in Australia), but verified Google+ business pages certainly contribute to overall impact and influence customer's buying habits.
The ideal mix includes most Google products, starting with YouTube and Blogger. Sharing suitable content is more than easy. To stay on the right track, add to the mix local search/places and Google reviews.
READ ALSO: GOOGLE AUTHORSHIP
