1/ INCREASED EXPOSURE
I am pleased this has been confirmed. Just don't forget to make the customer/sales life cycle work for you.2/ VISUAL ASSETS
As mentioned before, attention span of an average customer is about eight seconds. Pictures and infographics help to engage and let the customer memorise your point.
3/ BLOGGING
Again, very happy this is being confirmed too. There were times I had to endlessly justify why blogging is important and what are main benefits of providing good quality content on blogs.
4/ GOOGLE+
Yes, I know, not many people are happy about this (and there's lots of rumours about Google+ being left to die slowly), but again - if you want good results in Google search, Google+ can help you enormously.
5/ PODCASTS
A rather new one for me as I'd expect videos to be more effective. I look forward to seeing what the next months will bring in podcasting.
6/ FACEBOOK ADS
It's a big yes from me. Facebook is most versatile of all mainstream social media channels. Targeting your audience is pretty straight forward. You see the stats, you can take your strategy further.
8/ ROI
Well, there's a bit of confusion about Social ROI. Especially for businesses that can't use offers on regular basis. But if you improve event tracking and set sensible goals as a start, you'll get a good idea about what converts the best.
Infographics used via SocialMedia Examiner
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