I've noticed that the organic reach can be increased if you follow few simple steps.
The main trend is... COLLABORATION.
1/ SHARE A POPULAR PHOTO/POST FROM A PAGE WITH BIG AUDIENCE
Not long ago, it didn't really matter if you published your own photo or shared somebody else's. But now, from my experience, popular photos from popular pages GET BIGGER REACH.
FB also changed the way it displays shared posts. Now, it looks more like a 'friendly handshake', before it looked like a 'slap in a face'. You get the idea...
2/ CREATE SHARING CIRCLES
I know it sounds odd to talk about circles on FB, but the idea is - collaborate with business, tag them and share their content, providing they share yours. Make sure this is a win/win situation (eg. kids product sharing what's on for families sharing healthy tips on nutrition).
3/ PROMOTE CONTENT WITH GIVEAWAYS
It looks like you can benefit from a shared audience on FB, so collaborate on giveaways, share and promote it.
What is the weakest link I've encountered?
As much as it sounds silly, many business still haven't secured their FB user name, meaning that if you want to mention them in your post, it's a real struggle. Also, don't forget to make it a reasonable one, especially if your regular business name is long.
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